Hans LangeData is supposed to make business decisions easier and more accurate. Yet many business owners find themselves drowning in spreadsheets, confused by conflicting metrics, and making decisions that feel less informed than their gut instincts.
Hans LangeAcquiring a new customer costs 5-25 times more than retaining an existing one, yet most businesses spend 80% of their marketing budget on acquisition and only 20% on retention. This backwards approach to customer investment is costing businesses millions in lost revenue and missed growth opportunities.
Hans LangeEmail marketing remains one of the highest ROI marketing channels available to businesses, with an average return of $42 for every dollar spent. Yet most businesses barely scratch the surface of email marketing's potential because they're still thinking about it as a broadcasting tool rather than a relationship-building system.
Hans LangeYour website is getting traffic. Your analytics show visitors are coming from search engines, social media, and referrals. But something's wrong with the math.